Popular fantasy gaming website Dream11 is set to replace Byju’s as the new Team India jersey sponsor and the contract will begin in 2023 and run through to 2027, reports suggested. Byju’s, which came on board in 2019, completed their tenure in March this year.

Dream11 was the title sponsor of IPL 2020 after the tournament’s original title sponsor, Vivo, a Chinese smartphone manufacturer, backed out following a public backlash against Chinese companies amid the India-China border dispute.

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As per reports, the BCCI had kept the base price of the main sponsor on the jersey at a ‘modest’ Rs 350 cr. The board will shortly make an official statement regarding this development.

The Board had last month roped in sports apparel giant Adidas as Team India’s new kit sponsor.

When the BCCI released the tenders for the new sponsorship rights, it banned companies in the betting, cryptocurrency, tobacco, and real-money gaming sectors from participating in the bidding process.

Byju’s was paying the BCCI Rs 5.5 cr for every bilateral match and Rs 1.7 cr for every ICC match, but the BCCI is likely to get a lesser figure from the new deal than the previous sponsor.

(Times of India inputs)