Ahead of the Caribbean Premier League (CPL 2021) season, St Lucia Zouks have rebranded themselves and will now be called the St Lucia Kings. The franchise unveiled a new brand identity along with a new team logo on Monday (August 2).
Through the rebranding, the owners of the franchise, K.P.H. Dream Cricket Private Limited, who also owns Punjab Kings in the IPL, aim to forge a cohesive brand identity.
"The Saint Lucia Kings will share branding and other assets with their colleagues at the IPL as the ownership team moves to further cement ties between the two brands. This synergy will help build on the successes the team has had since the new owners arrived after they finished as runners-up at last year's Hero CPL tournament," a CPL release said.
Rajasthan Royals owners acquire CPL team Barbados Tridents; becomes 3rd IPL franchise to do so
St Lucia Kings finished runners-up in the CPL 2020 and are the third franchise in the tournament to be owned by a group that also runs a franchise in the IPL.
Apart from them, Kolkata Knight Riders, who own Trinbago Knight Riders, and Rajasthan Royals, who bought a majority stake in Barbados Tridents last week, are the other two IPL teams to have sister franchises in the CPL.
"Saint Lucia Kings is more in line with the positioning that the KPH Dream Cricket brand has, and we believe that the time was right for us to merge the sister brand and its inherent values with the mother brand," Satish Menon, CEO of Saint Lucia Kings said.
CPL 2021 to begin from August 26; schedule announced after CWI and BCCI discussion
The Kings will play their first match of CPL 2020 against the Jamaica Tallawahs on Friday 27 August. The Kings side will be coached by Andy Flower and will have the likes of Faf du Plessis, Andre Fletcher, Rahkeem Cornwall, and Wahab Riaz in their ranks.
Commenting on the new brand identity Darren Sammy, Assistant Coach, and Mentor, St. Lucia Kings said: “I love the logo and I love the new name. It’s a pleasure to be associated with the Kings Franchise and I truly hope that the name can inspire our players to play like the true Kings that we are!”
(Cricbuzz/CPL inputs)
