India cricketer Virat Kohli, on November 7, 2024, announced his new management team via a post on social media.
Kohli stated that the new team, 'Sporting Beyond', shares his goals and values of integrity and transparency along with his love for the sport. Kohli mentioned that the new management firm will handle all his business interests.
The move comes months after it was revealed that Virat Kohli had severed his long-term relationship with Cornerstone, a reputable celebrity management firm that included Bunty Sajdeh, his long-time manager.
"I am excited to announce a fresh start with Sporting Beyond, my new team, who have been working with me for a while now. The team at Sporting Beyond shares my goals and my values of transparency, integrity and a love for sport, in all its forms. This opens a new chapter for me as I look forward to my partnership with my new team, who will be working with me on all of my business interests," Kohli posted on his social media handles.
Kohli is one of the most valued celebrities in India. His brand value surged by 29 percent to reach an impressive USD 227.9 million, according to Kroll’s Celebrity Brand Valuation Report 2023.
However, the manner and the timing of the announcement left fans skipping a heartbeat and many thought that their favorite cricketer had called time on his cricketing career.
Here are a few fan posts:
