Sunrisers Hyderabad (SRH) CEO and co-owner Kavya Maran has responded to her widely shared IPL match comments, which often turn into online memes. 

 She revealed in a recent interview that the reason behind her emotional reactions is her strong personal stake in the team's success, which is continuously captured on camera by broadcasters during games.

Maran, the daughter of Sun Group chairman Kalanithi Maran, attracted a lot of attention in 2023 when she oversaw SRH's strategic choices at the IPL auction. Since then, she has frequently attended SRH games, and her responses to events on the pitch have become a mainstay of social media posts.

"Those are my raw emotions that you're seeing because my job has brought me to the point that I have to put myself out there. In Hyderabad, I can't do anything; I have to sit there. That's the only place I can sit. But even when I go to Ahmedabad or Chennai, and I'm sitting many feet away, somewhere in the box, the cameraman manages to find me. So, I understand how it becomes a meme.

When it comes to Sunrisers, I genuinely wear my heart on my sleeve. I think when you put your heart and soul into something, you naturally tend to get very personally attached to its successes and failures,” Kavya Maran told Fortune India.

SRH has experienced different levels of success in the IPL. From finishing at the bottom of the points table in IPL 2023, SRH played the final of the IPL 2024, but finished sixth in the recent IPL 2025, under the captaincy of Pat Cummins and leadership of Kavya Maran.

In addition to the IPL, Maran is the manager of the Sunrisers Eastern Cape team in the SA20 league in South Africa. Under the leadership of Aiden Markram, the squad won the first two seasons in 2023 and 2024, demonstrating that this endeavor has been more consistently successful.