Former India opener Gautam Gambhir took a dig at MS Dhoni’s T20 World Cup 2022 ads, ahead of the T20 World Cup that will kickstart from June this year.
Notably, ahead of the 2022 T20 World Cup tournament, which was held in Australia, MS Dhoni appeared in an ad campaign in which were aimed at recreating the magic of 2011, when India won the ICC World Cup at home.
The campaign, titled #BringBack2011, was designed to spark playful moments among cricket-loving Indians and featured Dhoni alongside his daughter, Ziva Dhoni, who had her first endorsement deal.
In the promotion, Dhoni mentioned that Oreo was launched in 2011, and it proved to be lucky for India as the Dhoni-led side lifted the World Cup in the same year on April 2.
However, India was decimated by England in the semi-final of the T20 World Cup 2022. The biscuit company then ran a different tagline for the ODI World Cup campaign 2023, which read "matt bol." Which meant to shun the outside noises and not make any predictions.
"Listen to me, carefully. Let's not discuss India's chances in the World Cup. You know what happens when you create so much hype about something?" Dhoni said in the ad video.
India still couldn’t win the trophy despite reaching the final unbeaten. They were defeated soundly by Australia, who lifted their sixth World Cup title.
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Gautam Gambhir recently shared a Britannia company ad campaign that showed 2 bummed-out fans (Varun Sharma and Kunal Roy Kapur) after India’s loss to Australia in the ICC World Cup final in Ahmedabad.
They expressed their disappointment and said that no advertisements should be played, and the focus should be entirely on the Indian stars playing the game.
"Having played the World Cup and won it, I know the pressure and I know the jubilation too. 140 crore Indians hold their breath...and all that matters is winning the World Cup!!! So, guys don't bring in any more twists. Don't let the Ad play. Just let the boys play," Gambhir captioned the post.
This was seen as a sly dig at the aforementioned MS Dhoni collab with Oreo ahead of the ODI World Cup.
