Team India will soon be sporting a brand-new kit, with the Adidas logo standing out brightly on their jerseys, as the Board of Control for Cricket in India (BCCI) announced a multi-year partnership with the apparel giants on May 23, 2023.
German sporting goods multinational Adidas has been signed as the new kit sponsor for the Indian cricket team. Adidas will replace Kewal Kiran Clothing Ltd, maker of Killer Jeans, which came in as a stand-in sponsor after the then-sponsor Mobile Premier League Sports (MPL Sports) pulled out of the deal midway.
The current sponsor, Killer Jeans' contract will expire on May 31, post which the Adidas deal will take effect.
The contract, which runs through March 2028, will give Adidas exclusive rights for manufacturing kits across all formats of the game. Adidas will be the sole supplier for all match, training & travel wear for the BCCI- including the men’s, women’s and youth teams.
Starting June 2023, Team India will be seen in the new look for the very first time and will debut their new kit during the World Test Championship Final.
Speaking about the partnership, Jay Shah, Honorary Secretary, BCCI said “We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket”.
Speaking about the partnership, Adidas CEO Bjørn Gulden said: “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and we need to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest-growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India.”
In addition to the Men’s and Women’s Senior National Cricket Team, Adidas will also manufacture the kits of India ‘A’ Men's and Women’s National Team, India ‘B’ Men's and Women’s National Team, India U19 Men's and Women’s National Team, their coaches, and staff.