India batting legend Sachin Tendulkar is one of the most known faces in the world. Anyone having slight knowledge of the game can recognize his photo and hence sometimes, it is used to falsely misrepresent something else.

Tendulkar has recently said that he would initiate legal action against a casino for using his morphed images to promote itself on social media. It is learnt that Tendulkar's images were used to promote 'Big Daddy' casino, which is located in Goa.

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"While my legal team will be taking the required action, I felt it was important for me to share this information with everyone. It has come to my notice that there are multiple ads being shown on social media platforms, with a morphed photo showing me endorsing a casino,” Tendulkar posted on social media.

Being a formal India captain and Bharat Ratna recipient, Tendulkar stressed that he was pained to see his images being used to mislead people.

"I have never endorsed gambling, tobacco or alcohol - directly or indirectly, in an individual capacity. It pains to see that my images are being used to mislead people," added Tendulkar.

(PTI inputs)