MS Dhoni has been venturing into multiple businesses after his retirement from international cricket and one of his newest ventures is going to be artisan chocolates which will be inspired by his iconic helicopter shot and number 7 jersey.
Dhoni had spent the COVID-19 lockdown in 2020 at his farmhouse in Ranchi, growing various produce, and was later revealed that the same product will be exported to gulf countries as well. Dhoni has posted several photos of himself farming.
Now it was revealed that Dhoni has become a shareholder in food and beverage start-up 7InkBrews, which will release a series of high-end artisan chocolates which will be inspired by his helicopter shot.
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The company based out of Mumbai is founded by Mohit Bhagchandani and co-founded by Adil Mistry and Kunal Patel.
The new range of chocolates and beverages (non-alcoholic and alcoholic) have been launched under the brand Copter7- inspired by the iconic Dhoni shot and his shirt number.
"When you believe so strongly in the vision of a company, it makes the association that much more meaningful. I am truly elated to be a shareholder and brand ambassador for a company like 7Ink Brews," Dhoni was quoted as saying in a press release issued by the company.
After the brand launch in Mumbai, Pune, Goa, and Bangalore, the products will also be launched in Uttar Pradesh, Haryana, Jharkhand, Punjab, and Chandigarh over the next few months.
For the chocolates, the company has teamed up with well-known chocolatier and chef David Belo of Mysore-based craft chocolate brand Naviluna.
“Built around the attributes of champion cricketer, Mahendra Singh Dhoni, and inspired by his signature 'helicopter shot', hence the name Copter7. The packaging and labelling is another noteworthy feature, inspired by Dhoni's different jerseys and their colors,” a press release issued by the company said.
Mohit Bhagchandani, founder and managing director said the brand would look to capitalize on Dhoni's "undying 'can't stop, won't stop' spirit".
(PTI inputs)
