The International Cricket Council (ICC) on Monday (February 8) roped in India’s leading EdTech company, BYJU’S, as its global partner from 2021 to 2023.
The deal will see BYJU'S partner all ICC events over the next three years, including the forthcoming men's T20 World Cup in India and the women's World Cup in New Zealand.
“As a global partner, BYJU’S will have extensive in-venue, broadcast, and digital rights across all ICC events,” ICC said in a media release.
“In addition to the integrated brand presence at some of the world’s biggest sporting events, BYJU’S will work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns,” it further stated.
BYJU’S has been associated with the Indian cricket team as the official jersey partner since August 2019.
In a statement, ICC's chief executive Manu Sawhney said: “We are excited to have BYJU’S on board as one of our global partners and look forward to having a great innings together. Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with BYJU’S will allow that to be fostered by a wider audience both young and old.”
“BYJU’S has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership,” he added.
The CEO and Founder of BYJU’S, Byju Raveendran, also expressed his delight over the deal with ICC.
“We are excited to partner with ICC in championing world cricket. Sports is a big part of life for most Indians and cricket, in particular, holds a very special place in our hearts. It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child’s life,” he said.
(With ICC inputs)
