Adani Wilmar Ltd has reportedly removed all advertisements of its Fortune Rice Bran cooking oil across the platforms featuring India cricket legend Sourav Ganguly after the current BCCI President suffered a mild heart attack and underwent angioplasty last week.
Former India cricket captain endorses Adani Wilmar’s Fortune Rice Bran Health oil which is promoted to be healthy for the heart with a tagline “Dada bole welcome to the 40s” as Ganguly can be seen asking in the advertisement, “Will you stop living if you’ve turned 40?”
Three days after Ganguly suffered cardiac arrest, Adani Wilmar, the manufacturer of the Fortune Rice Bran Health oil halted all advertisements of the advertisement on all platforms following the criticism on social media with the agency behind the brand looking into the issue.
Since the 48-year-old BCCI president endorses the Fortune Rice Bran cooking oil that promises a healthy heart, netizens are targeting the 2020 Ogilvy advertisements and criticizing the brand after the latter suffered a heart attack. However, Dada is now stable and set to discharge from the hospital on January 6.
Following the social media attack and trolling, the brand has pulled down all advertisements from all platforms and even reportedly asked their advertisement agency to prepare a fresh redressal campaign for the rice bran cooking oil. The brand campaign was created by the agency Ogilvy & Mather.
As reported by Economic Times, a source close to the campaign revealed: “The advertising featuring Ganguly has been removed across platforms.”
He further added, “Ogilvy & Mather, the creative agency for the brand, is looking into the issue and is working on a fresh redressal campaign.”
Meanwhile, Adani Wilmar Dy CEO Angshu Mallick told Indian Express, “Ricebran oil is one of the Worlds most healthy oil. It contains natural antioxidants. Gama Oryzonal present in rice bran oil reduces bad cholesterol and improves lipid profile. Saurav Ganguly became our brand ambassador endorsing our fortune rice bran oil. The rice bran oil is not a medicine but only cooking oil. There are several factors that affect heart ailments including dietary and hereditary issues.
We shall continue to work with Sourav and he will continue to be our brand ambassador. We have only taken a temporary break in our TV commercial till we again sit with Sourav and take things forward. This is a very unfortunate incident and can happen with anyone,” he added.
Noteworthy, fans have been asking the legendary cricketer to promote the brands wisely while wishing him a speedy recovery on social media.