India captain Virat Kohli, who is the brand ambassador of Vize, a sanitation product, will donate all the profit from the sale to charity organization Raah Foundation.
The donation to Raah Foundation will help feed 10,000 underprivileged malnourished children in Maharashtra. "I'm glad to be a part of this initiative which aims to fight against malnutrition in India through my earnings from Vize," Kohli was quoted.
"As sportspersons, we athletes are recipients of much love and hero-worship. But in these difficult times, it is the Covid-19 warriors who are the true heroes who are putting their lives at risk to save the others. I feel excited to be associated with Vize because it is my way of expressing solidarity with fellow Indians," he said.
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The media release said 10,000 malnourished children in Maharashtra are supposed to be fed through the Virat Kohli Foundation's CSR initiative.
Vize founder Akshat Jain spoke about the reason behind choosing Kohli as their brand ambassador. "We have chosen Virat Kohli as the brand ambassador to reflect the values of preparedness, discipline, rigour, and world-class standards," he said.
Kohli has committed to donating all his earnings from Vize to fight against malnutrition.