MS Dhoni joins hands with Mastercard to promote digital payment in India

Dhoni will be part of Mastercard's campaigns to spread awareness about cashless payment.

MS Dhoni ties up with Mastercard to promote cashless transactions in India

Former Indian captain MS Dhoni has now taken a step towards making India cashless. The Ranchi born has joined Mastercard to promote the digital payments in India. 

The 37-year-old cricketer will spread awareness about making digital payments through advertisements and campaigns associated with Mastercard.

While the percentage of cashless transactions has taken a rise in India, the nation is still way behind in comparison to other developed countries. Still, around 95 percent retail payments in India are made in cash and this presents a scope for growth of digital payments beyond the metros.

“As a proud resident of Ranchi, a small city, and having traveled across the world, I relate to the importance of safe and secure payments that build confidence to live, work, and play in today’s digital economy. I am very excited to join hands with Mastercard to support the Government of India’s agenda of creating a digitally empowered, networked and knowledge society," said Dhoni.

Actor Irrfan Khan has also been the face of Mastercard. They have launched a marketing campaign featuring the Bollywood star. The campaign showed how easy it is to make payments through a digital medium.


By Sihyeu Singh - 21 Sep, 2018

    Share Via