Sumadhura Group - one of the top Builder and Real Estate Developers in Bangalore and Hyderabad have signed former Indian skipper MS Dhoni as their brand ambassador. Dhoni is going to be their first brand ambassador and will represent the brand in all their national campaigns in a multi-year engagement.
"He (Dhoni) combines his exceptional performance with his legacy and values - precisely what we, at Sumadhura Group also stand for," said Madhusudhan G, Chairman and Managing Director, Sumadhura Group.
Speaking about the brand association, Dhoni said, "As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfill that very purpose."
Earlier, Dhoni was the brand ambassador of real estate company Amrapali Group. His goodwill was affected after the group cheated their clients.
Recently, the 36-year-old had filed a lawsuit against Amrapali Group claiming that he hasn’t been paid for being the brand ambassador. The amount was around Rs 150 crore after being the brand ambassador for 6-7 years according to a report by Economic Times.