Netmeds (India’s largest online pharmacy) and Dalmia Cement (leading cement manufacturer) are all set to be the sponsors for India’s T20I tour of Ireland. While Netmeds will be the Title Sponsor, Dalmia Cement will be the Powered By Sponsor for the series.
Prior to the high-voltage England tour, Team India will play a two-match Twenty20 series against Ireland on June 27 and 29 at The Village, Dublin.
“We are proud to be associated with these stellar athletes who are also India’s best cultural ambassadors to the entire world. T20I matches and the run-up to the World Cup are some of the most highly viewed and exciting events of the year. We strive for the same qualities of teamwork, strategy and precision execution, that the Indian team always brings to these matches,” Pradeep Dadha, the founder and CEO of Netmeds, quoted as saying by exchange4media.com.
Dadha will be in attendance in both the T20Is to present the newly designed Netmeds Cup Trophy and to personally congratulate the Netmeds Cup Man of the Match.
"Cricket Ireland anticipates that the T20I series against India will be the biggest worldwide TV audience of any sporting event ever staged in Ireland. We are delighted that Netmeds and Dalmia Cement are now going to be associated with this prestigious series. With the potential TV reach of the series and sell-out crowds anticipated on each day, Irish cricket has become a significant platform for showcasing brands through activating in the stadium, event association and through broadcast sponsorship,” Dennis Cousins, commercial director of Cricket Ireland said.
Both Netmeds and Dalmia Cement are part of the India-based sports management company – ITW Consulting.
Expressing his delight on securing the title sponsorship rights, Bhairav Shanth, the co-founder of ITW Consulting Pvt. Ltd. Said: “We received an overwhelming response for the title sponsorship rights and we are pleased to secure Netmeds as the Title Sponsor and Powered By Sponsor to Dalmia Cement. Their investment will provide them with exposure to millions of cricket fans across the world. This is yet another important partnership facilitated by ITW Consulting as we continue to drive the marketing and commercial value of Cricket. It is undoubtedly evident that the series will be a platform for brands across the world to build strong and strategic engagement.”
(With inputs from exchange4media.com)