Former India captain MS Dhoni had filed a contempt plea in the Delhi High Court against Maxx Mobilink with regards to the company allegedly using his name by projecting him as its brand ambassador despite the termination of the agreement between them way back in December 2012.
Now, Delhi HC Justice V Kameswar Rao has asked the CMD of Maxx Mobilink Ltd, Ajjay Agarwal, to appear in the court on 12 October.
Dhoni had initiated proceedings against the company's CMD for defying its 17 November 2014 direction asking Maxx Mobilink to "refrain from selling any products" using the name of the cricketer in commercials.
Dhoni’s counsel JS Lamba said the company was using the cricketer's name without paying him. He also said that the court had on 21 April 2016 directed the contemnor to appear before it.
The honorable court had passed an order on 21 April 2016 asking Agarwal to inform about the steps taken to comply with the 2014 direction asking the firm to refrain from selling any product, claiming to be endorsed by Dhoni.
Dhoni had an endorsement agreement with the company which had expired in December 2012. The company has said that it has never indulged in misusing MS Dhoni’s name.
The November 2014 direction was passed on a plea by Dhoni and Rhiti Sports, alleging that Maxx Mobilink had not paid dues worth crores of rupees which were agreed upon for using the cricketer's name on their products.
Dhoni's counsel had said the endorsement contract between him and the company had expired in December 2012, but Maxx was still using his name to sell its products and not paying him the dues. The cricketer, in his contempt plea, has also sought a direction to seize all the products/mobile handsets and such other articles where his name and image is being used to sell and promote these products.
(With PTI inputs)