MS Dhoni has joined the sports gaming app Dream11 as their brand ambassador. Dhoni, who has one of the sharpest cricketing minds, will now be the face of Dream11.
Dream11 requires good sports knowledge to pick the right player while stepping into the contest and who can be better than Dhoni to become the ambassador of such an app?
“I am delighted to associate with Dream11 - because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions," said Dhoni.
The company was founded in 2012 and now it has over 2 crore Indian sports fans. Harsh Jain, CEO, Dream11 said, “Dhoni’s immense popularity amongst sports fans, coupled with his leadership qualities and sharp cricketing acumen, makes him the perfect match for our brand. He embodies all the characteristics that our users need while picking their Dream11 team. We believe this association will help us exponentially grow our current user base of 2 crore Indian sports fans.”
Vikrant Mudaliar, CMO, Dream11 is happy to sign Dhoni. They are currently evolving the app and he thinks it's right time to make the legendary cricketer their face.
“We are thrilled to have Dhoni on board, who is well-known for being a strategic thinker and a visionary leader - attributes that resonate perfectly with Dream11’s brand proposition. This partnership is impeccably timed with Dream11’s next phase of growth and the unveiling of its new logo and visual identity. We believe that our association with Dhoni will further build the Dream11 brand, enabling sports fans to experience our unique format.”
Speaking on the occasion Arun Pandey, CMD, Rhiti Group said, “We are happy to be associated with Dream11 and look forward to an extended partnership with them. The future is really bright for fantasy sports platforms like Dream11 as it is catching up massively with the Indian youth and creating a new era in the sports industry all together.”