Veda Krishnamurthy was chosen to be the brand ambassador for the Karnataka Premier League team Belgavi Panthers for the 2017 edition of the tournament. This comes as a big recognition for the Indian women’s cricket, which made us proud by reaching the finals of the Women's World Cup in 2017 in England.

"It is good to get the recognition (after the world cup). Although it's quite tiring, you know (the attention). Playing matches and attending camps was way easier," Veda was quoted by Sportskeeda.

"I was pretty excited the first time I got a call, and I said yes. I just googled Belagavi Panthers; I wanted to know who all are there in the team," she adds.

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Veda continues saying,” None of us were familiar with this sort of attention. But the girls are coping up with it and they're doing it well. "It's very exciting. The first time I got a call saying we wanted you to be the brand ambassador, I was like, 'I haven't done this thing.' I was very curious to know how things work inside a franchise as I have not been a part of any such thing before this.”

Belgavi Panthers have Sreenath Arvind and Stuart Binny in their ranks, both of them being India players. However, Veda’s appointment as ambassador of a franchise team, which is composed entirely of men, has madeit the very first instance of anything as such happening in Indian cricket.

“This team (Belagavi) is a blend of seniors and youngsters. Obviously, they would look at us and say, 'Okay fine, a woman cricketer has done so well.' Probably they'll feel it's a chance for us to do well as well," she explained about her role with the franchise.

Veda called the KPL a big opportunity for unknown players to make a name for themselves.

"Even for selection for the state sides, they only get a few matches to play. Here, it is a long tournament, so they've got a better chance to make themselves noticed because there is more number of match opportunities," she adds.

Veda also spoke about a similar franchise based T20 tournament for women cricketers on the lines of IPL.

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Veda said, “Yes, definitely (franchise-based league) it would help. Franchise-based league cricket has started in Australia and it was a huge success there. It is helping them also. It is giving them a lot of talent and a lot of cricketers are being selected based on their performances in the Big Bash. It's a great thing.”

"It might not happen immediately, it takes a lot of time and they should plan accordingly. It shouldn't be like they start something in a hurry and then it doesn't work out. They need to visualize how it works. But I am sure it is on the cards,” Veda admitted.

Veda said that IPL like tournament will be beneficial for young players, “How I am seeing now is that a women's IPL would be the bridge between domestic cricket and international cricket.  For the young players, even though many of them come into the international circuit, very few of them are able to adjust.”

"It (television coverage) has definitely built viewership for us. I was pleased the way it turned out for us during the World Cup. From game one to the finals it was a huge difference. I'm sure you don't need an IPL to boost viewership; for now, we already have people who want to watch," Veda said.

"They cannot just say that since we've done well in a world cup, we should start an IPL. What if it turns out to be a disaster?" she questioned.