Bollywood diva and co-owner of Punjab Kings Preity Zinta was proud and surprised as the value of the IPL media rights for the 2023-27 season went over INR 44,000 crores. Zinta also expressed pride in seeing the T20 league's incredible growth.

Zinta has been associated with the IPL from the very beginning. As a co-owner of Punjab Kings, she herself has witnessed a few topsy-turvy moments in the league. But, the growth that the IPL has shown over the years, isn't commonly seen.

For the 2023-2027 cycle, the media rights for television and digital have been sold for a combined fee of over INR 44,000 crore. A couple of packages are yet to be sold. It is even speculated that the overall revenue from the IPL 2023-27 media rights might go past even INR 50,000 crores.

Mukesh Ambani backed Viacom18 bags digital rights for IPL 2023-27 for $2.6 billion- Report

“Waiting to hear the BCCI announce the new #Iplmediarights. What an incredible sports property #IPL has become! Employing thousands & entertaining billions across the globe, it’s dwarfing all other sports leagues by its incredible growth & it’s completely Made In India,” she tweeted.

Meanwhile, with these numbers, IPL has left behind the likes of the English Premier League, NBA, MLB, etc. in terms of per-match revenue, with only the NFL ahead of the Indian T20 league.

It has been reported that Disney-owned Star Sports has retained the TV rights for the next five years of IPL, while the digital rights went to Mukesh Ambani-backed Viacom18.