IPL 2021: Cricket Australia imposes restrictions on use of its players in ads during IPL 14

19 Australian players will participate in the IPL 2021.

Australia's limited players can be part of the advertisements in the IPL 14 | BCCI/IPL

Cricket Australia (CA) has imposed “restrictions on the franchisees’ use of Australian players in advertising and promotional materials” in the upcoming 14th edition of the Indian Premier League (IPL) 2021.

In a letter to the Board of Control for Cricket in India (BCCI), CA told the Indian cricket board that they don’t want the Australian players to be part of advertisements promoting betting, fast food, alcohol, and tobacco brands during the forthcoming IPL 14 in India.

The Australian board also urged the BCCI to use a minimum number of Australian players both international and domestic in any television advertisements for the upcoming IPL 2021.

According to Cricbuzz.com, in a recent advisory to all the IPL franchises, the BCCI quoted CA as saying: “A full team photo — for use only by the sponsors of the relevant IPL team in print media in India and any such photo should not involve or include the name or branding of a company primarily engaged in the business of alcohol, fast food/fast-food restaurants, tobacco or betting.”

CA also wants not more than one player from a Big Bash League (BBL) side and a state team should be used in advertising campaigns during the upcoming IPL season.

Read Also: IPL 2021: NZ players continuously overlooked in IPL auctions for 'second rate Australians' - Simon Doull

The BCCI mail said: “Cricket Australia has imposed the following restrictions on Franchisees' use of Australian players in advertising and/or promotional materials: In any specific advertising or promotional activity featuring any Australian player (in any medium including TV, radio, press, outdoor, internet, point of sales or on-pack advertising)...

It further reads: “... Each Franchisee may only use: (a) no more than 1 Player who has a Central Contract with Cricket Australia; and/or; (b) no more than 1 Australian Player from the same Australian State; and (c) no more than 1 Australian Player from the same Big Bash team...”

Noteworthy, a total of 19 Australian players are set to feature in IPL 2021- Steve Smith, Maxwell, Nathan Coulter-Nile, Richardson, Rilie Meredith, Ben Cutting, Moises Henriques, Dan Christian, Josh Hazlewood, Marcus Stoinis, Pat Cummins, Chris Lynn, Adam Zampa, Daniel Sams, Kane Richardson, Josh Philippe, Andrew Tye, David Warner and Mitchell Marsh.

(With PTI Inputs)


By Rashmi Nanda - 23 Feb, 2021

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