BCCI President Sourav Ganguly was all praises for the Indian cricket board after it announced Bangalore based credit card bill payment platform CRED as their newest official partner for the upcoming IPL 2020 season in UAE.
It is a three-season partnership which will see the association run through till the 2022 season.
The IPL 2020 will begin from September 19 onwards and a few months back, title sponsors VIVO had pulled out due to anti-China sentiments in the country. After receiving bids from many companies, BCCI named fantasy gaming platform Dream 11 as their title sponsors.
In this time of Coronavirus pandemic with the economy in a downward spiral, BCCI has managed to find multiple sponsor partners with the edu-tech platform Unacademy being named as one of the partners of IPL 2020 for a period of three years a few days back.
IPL 2020: BCCI announces 'Unacademy' as official partner for three seasons
The BCCI took to Twitter and wrote, "BCCI announces CRED as Official Partner for IPL #Dream11IPL."
Replying to the tweet, BCCI President Sourav Ganguly wrote, "Well done BCCI .. in this tuff market situation.."
Mr. Brijesh Patel, Chairman, IPL, said: “We are very pleased to have CRED on board as the ‘Official Partner’ of the Indian Premier League 2020 to 2022. IPL is one of the most innovative sporting leagues of the world and we are delighted to have a brand as unique and innovative as CRED partner us. I am sure more people across the country will take notice of them as we embark on this exciting journey.”
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Kunal Shah, Founder, and CEO, CRED, said: “We are extremely pleased to be associated with IPL, without a question among the most high-profile events on the world’s sporting calendar. CRED is aimed at giving millions of people access to a good life through improved credit standing, trusted community, and special experiences. IPL represents the pinnacle of consumer experiences, powered by a global community of cricketers, fans, and enthusiasts.”
“We look forward to participating in this festival of sporting excellence, which celebrates peak performance for the individual, the team, and the community. Through this synergy, we want to celebrate and recognize millions of Indians who hold the same values that IPL and CRED cherish,” he added.
The IPL 2020 will be played with 60 matches happening in 53 days from September 19 to November 10, across three venues in the UAE - Abu Dhabi, Sharjah, and Dubai.
(iplt20.com inputs)
