BCCI has been chided by cricket fans for their social media usage.
Though BCCI has multiple social media accounts officially for multiple purposes, they rarely put out highlights of important events or matches on their Twitter handles. It’s usually photos or creatives that go there. Most of the time, BCCI gives a link to its website or the corresponding website for the highlights of catches, wickets, or anything.
However, if a Twitter user posts a video or a gif of certain instances of matches, their accounts are quickly struck with a copyright claim, and more often than not, not only the video is deleted, but the account gets banned as well. It has happened to many cricket archivists and normal users as well.
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Therefore, when BCCI got a taste of their own medicine, it was a true redemption for many cricket fans. BCCI’s profile photo on their official Twitter account was struck with a copyright claim and instead of the intended photo, a notice telling that “the media/image was removed in response to a report from the copyright holder” appeared.