ICC declares T20 World Cup the most-watched event in women cricket’s history

The final of the T20 World Cup saw hosts Australia defeating India in the finals at the MCG.

The ICC Women’s T20 World Cup 2020 which was played in Australia earlier this year has been deemed as the most-watched event in the history of women’s cricket, as the ICC released the numbers of viewership.

The event clocked 1.1 billion video views through the governing body's digital channels and is considered to be 20 times more than the previous edition in 2018.

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In a release, the ICC said the tournament held in February-March recorded 10 times more video views than the previous most successful women's cricket event, the 2017 ODI World Cup. In both cases, India finished runners-up but their presence contributed significantly to the viewership.

"These figures (for 2020 T20) World Cup make it the second most successful ICC event ever after the World Cup 2019 and that trend continued via broadcast with the final achieving record viewership worldwide," said the ICC.

"India's success in making it to the final boosted audience interest, with total viewership for the knockout stages recorded at 423% higher than 2018. India live viewing hours were 86.15m which is 152% higher than the 2018 tournament, driven by India's success and the broadcast of select India matches by Star Sports, in five languages (English, Hindi, Tamil, Telegu and Kannada) in India," it said.