The countdown for the ICC Men’s Cricket World Cup 2023 has already begun.
The excitement for the quadrennial event has increased by many folds after International Cricket Council's (ICC) recent posts on social media.
On Thursday (July 20), ICC launched an exhilarating campaign titled 'It Takes One Day', featuring Bollywood superstar Shah Rukh Khan.
The campaign 'It Takes One Day' is a tribute to the fans and players, summarising iconic moments from World Cup history. It shows the nine emotions most commonly experienced during a cricket match - anguish, bravery, glory, joy, passion, power, pride, respect, and wonder.
The campaign film, developed in partnership with Disney Star – ICC’s global broadcast partner – uses 'Match Cuts' to highlight the aforementioned emotions experienced by both players and fans over one day.
A blend of former and current cricketers, including Eoin Morgan, Muttiah Muralitharan, JP Duminy, Shubman Gill, Dinesh Karthik, Jonty Rhodes and Jemimah Rodrigues featured in the video alongside Shah Rukh Khan.
ICC CEO Geoff Allardice said he was thrilled to launch the campaign and is eagerly awaiting the commencement of the World Cup in Ahmedabad on October 5.
“This campaign is a true celebration of One Day International cricket and builds a sense of anticipation of what we can expect when the ICC Men's Cricket World Cup 2023 returns to India. The emotions, or Navarasa, are felt by fans and players alike during One Day and this campaign brings to life that shared experience," Allardice said.
“Cricket and cinema are at the heart of the Indian psyche, and we've infused the two to create appeal far and wide. The involvement of Bollywood superstar Shah Rukh Khan together with an exceptional line-up of cricketers will only help us deepen our connection in this country while captivating the attention worldwide.”
BCCI Secretary Jay Shah said, “The ODI format holds an unparalleled significance with its ability to deliver thrilling moments, intense battles, and unpredictable outcomes that will truly captivate fans globally. As we embark on this journey, we are proud to see the launch of the Men's Cricket World Cup campaign and create real excitement for the event across the world."
“We are fully committed to creating a world-class event that will witness the birth of a new generation of heroes, providing fans with unforgettable experiences and we believe the campaign does this. The ICC Men's Cricket World Cup 2023 in India will be a celebration of cricketing excellence, cultural diversity, and the unifying spirit of the game.”