Virat Kohli came overall at 14th position in the world.
As per the report, Virat Kohli charged a massive USD 1.38 million per post on Instagram, which is around INR 11.45 crores, per sponsored post on the social media platform in 2023.
The list was topped by football great Cristiano Ronaldo, followed by his arch-rival Lionel Messi.
Ronaldo charged a whopping sum of USD 3.23 million which roughly translates to INR 26.75 crore. Messi, on the other hand, charged USD 2.56 million per Instagram post, which translates to INR 21.49 crore per post.
Kohli has 256 million followers on Instagram and his charge of USD 1.38 million per post makes him the highest earning Asian on the list and 14th overall. He is not only the most followed Indian celebrity on Instagram but also the most followed Asian personality as well.