Adidas launched Indian cricket team's new jersey for the three formats on June 1.
Last month, the Board of Control for Cricket in India announced a partnership with Adidas as its kit sponsor.
Adidas unveiled separate designs for the three formats of the game. The Indian men’s cricket team will wear the brand-new kit starting from the World Test Championship final against Australia, beginning June 7 at The Oval.
Ahead of their first assignment in new jersey, the BCCI released an advertisement video on Twitter, featuring players from both men and women's teams.
While the likes of Virat Kohli, Rohit Sharma, Hardik Pandya and Shubman Gill appeared in the clip from the men's team, Harmanpreet Kaur, Smriti Mandhana among others represented the women's side.
All the players sported newly designed jersey in a high-octane ad going viral on social media.
"It will make you feel like a king but will also remind that nothing is bigger than the game," Kohli can be heard saying in the video.
Last month, the Board of Control for Cricket in India announced a partnership with Adidas as its kit sponsor.
Adidas replaced Kewal Kiran Clothing Ltd, maker of Killer Jeans, which came in as interim sponsor last December after the then-sponsor MPL Sports opted out of the deal midway.
BCCI’s contract with Adidas will run till March 2028, giving the company exclusive rights to supply kit across all forms of the game.