Tendulkar said that he has never endorse gambling, tobacco and alcohol.
Tendulkar has recently said that he would initiate legal action against a casino for using his morphed images to promote itself on social media. It is learnt that Tendulkar's images were used to promote 'Big Daddy' casino, which is located in Goa.
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"While my legal team will be taking the required action, I felt it was important for me to share this information with everyone. It has come to my notice that there are multiple ads being shown on social media platforms, with a morphed photo showing me endorsing a casino,” Tendulkar posted on social media.
Being a formal India captain and Bharat Ratna recipient, Tendulkar stressed that he was pained to see his images being used to mislead people.
"I have never endorsed gambling, tobacco or alcohol - directly or indirectly, in an individual capacity. It pains to see that my images are being used to mislead people," added Tendulkar.
(PTI inputs)