Dhoni is the brand ambassador and shareholder in the 7Ink Brews' start-up.
Former India cricketer MS Dhoni's trademark helicopter shot and jersey number 7 has inspired the name of the newly launching beverage. Dhoni is a shareholder in the 7Ink Brews' start-up which makes alcoholic and non-alcoholic beverages.
The company based out of Mumbai is founded by Mohit Bhagchandani and co-founded by Adil Mistry and Kunal Patel. They also have an exciting new range of artisanal chocolates coming with the same brand.
As per the Instagram of the Copter7, the beer will be launching in Mumbai, Bangalore, Goa, and Pune. Dhoni said he's overjoyed to be in the association with the company.
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"When you believe so strongly in the vision of a company, it makes the association that much more meaningful. I am truly elated to be a shareholder and brand ambassador for a company like 7Ink Brews," Dhoni was quoted as saying in a press release issued by the company.
The 39-year-old is currently with Chennai Super Kings for the upcoming Indian Premier League season. They have kick-started the practice already a month before the tournament.
Here are the posts of Copter7: