The deal is from November 2020 till December 2023.
The deal is from November 2020 till December 2023 and the association begins with upcoming India’s tour of Australia.
In a press release, the BCCI “announced its partnership with MPL Sports, the athleisure wear and sports merchandise brand from Mobile Premier League, India’s largest esports platform, as the new kit sponsor and official merchandise partner for the Indian Cricket Team.”
“Under the newly-inked strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023. MPL Sports’ association with the BCCI begins with upcoming India’s tour of Australia, 2020-21, which will see Team India sporting the new jerseys,” it further stated.
“The senior men and women and the Under-19 teams are also a part of the deal for the new kits.”
The media release also confirmed that MPL Sports will sell licensed Team India merchandise. MPL Sports will offer the jerseys and its wide range of Team India merchandise to fans at affordable prices.
Commenting on the partnership, BCCI President Sourav Ganguly said: “We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.”