MS Dhoni announced his retirement from international cricket last month.
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While Dhoni is currently leading CSK in the 13th edition of Indian Premier League (IPL), there is no clarity till when he will continue to play professional cricket. Moreover, fans don’t know if the former skipper would continue to endorse brands.
Notably, retired Indian cricket legends such as Sachin Tendulkar and Sourav Ganguly continue to be the brand ambassador for various products.
Amid the speculations, a report published in rediff.com claims that Dhoni has cut down his price for promotions and is doing more endorsements than before. It quoted Arun Pandey, promoter of Delhi-based Rhiti Sports, saying that when Dhoni was a regular feature in Team India, he used to give 110-130 days for endorsements annually. He added that now the wicketkeeper-batsman gives 180 days.
It is worth mentioning here that Rhiti Sports has business interests tied with Dhoni.
The report also says that Pandey and Dhoni are planning to increase the number of fitness centres that they already have through Fit 7. At present, they run 20 fitness centres and they are considering taking it to 50.
Earlier, Dhoni used to charge the same amount as those of Ranveer Singh, Akshay Kumar and Virat Kohli, said chairman of Mogae Media, Sandeep Goyal. He further stated that post retirement Dhoni has slashed the price for promotions and it is now similar to Amitabh Bachchan or Ayushmann Khurrana.