Holder thinks teams should be briefed by the ICC on why racism is such a massive issue.
Holder echoed his sentiment following ex skipper Darren Sammy's revelation that he was subjected to racism during his IPL stint with Sunrisers Hyderabad (SRH).
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Sammy had taken strength from the ongoing worldwide protests against racism since the killing of an Afro-American, George Floyd, on May 25 in the USA by a white policeman.
"I don’t think the penalty for doping or corruption should be any different for racism," Holder told BBC Sport. "If we’ve got issues within our sport, we must deal with them equally."
As per the ICC's anti-racism code, sanction for the first offence by a player can be up to a ban for four tests or eight limited-overs matches, with the third breach of the code by a player leading to a life ban.
Former Pakistan captain Sarfaraz Ahmed was banned for four matches after his racist remark on Andile Phehlukwayo during the tour of South Africa last year.
Holder believes teams should be briefed on racial discrimination and why it must be eradicated.
"In addition to having anti-doping briefings and anti-corruption briefings, maybe we should have an anti-racism feature before we start a series," he said.
"My message is more education needs to go around it. I’ve not experienced any racial abuse first hand but have heard or seen a few things around it. It’s something you just can’t stand for," Holder concluded.
(Inputs from Reuters)