Kohli was reading the book during first Test between West Indies and India.
No doubt Virat Kohli is currently among the biggest influencers in the country. There is a reason why companies are ready to pay a high amount to Kohli for endorsements, whether it's a TV commercial or social media post.
A large number of youths follows Kohli, and without any doubt, he is India's youth icon. He also knows it and has taken reasonable care by avoiding endorsing harmful products.
Recently, he unknowingly made a book famous after cameraman spotted him in the first Test against West Indies. The book name was 'Detox Your Ego.' The picture went viral on social media in no time, and recently, the book got sold out.
The official Twitter account of the book tweeted, "It’s the office of DETOX YOUR EGO. We are SOLD OUT in India. If you want one now visit Amazon UK, but they’re selling fast. We hope you get your Copy soon & enjoy like Captain Kohli ????????."
It was expected to have a boost in selling after Kohli was spotted reading it. Even the news of the copies of Detox Your Ego getting sold out is not surprising.