Indian cricketer MS Dhoni has joined CARS24 as an equity partner and brand ambassador. His investment was part of the Series D round of funding. The cricketer also appeared in their latest commercial where he can be seen giving suggestions after customer opted for DRS (Dhoni Review System).
In the commercial, the customer gets confused, taking a decision and asks for Dhoni Review System. Dhoni appears out of nowhere to share his advice with him and convinces the customer, much like how he does with his captain.
CARS24 is India's fastest growing tech-enabled used car companies. After being associated with the company, Dhoni said, "I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new-age companies that are disruptive, innovative, and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals."
The CEO and Co-founder of the company Vikram Chopra expressed his delight to get Dhoni on board. "We are very excited to welcome Mahi into the CARS24 family. He is a role model and hero to most Indians. His ability to constantly evolve, innovate and find solutions to every problem thrown at him over the years have made him the most celebrated captain in the Indian history. It's the same of values that we live by at CARS24 and therefore the partnership felt natural and perfect. We also share a common love for cars which makes this even more special," he said.