Former India skipper MS Dhoni is associated with Gulf Oil India since 2011. We have seen him in the role of CEO earlier and this time the bike enthusiast walked out to spread awareness about road safety.
Road safety has become a major concern in India. Youth usually avoid wearing the helmet and most of the riders don't follow traffic rules which should be avoided.
Gulf Pride 4T Plus has addressed the important issue in their latest 360-degree campaign featuring Dhoni. The campaign wants to keep people aware about the road safety. It will be also aired on TVs and online platforms to maximize the reach.
In the campaign, the 37-year-old cricketer plays the role of the ‘ideal rider’ who is calm and composed on the road, similar to his character on the cricket field.
Dhoni has a good fan following in India. He has a wide influence and this campaign will get good attention because of him.
The campaign is aimed at enhancing brand familiarity leading to a strong brand affinity for Gulf Pride 4T plus among bikers, and to educate the prospective buyers on the benefits.