MS Dhoni raises his voice for gender equality in a relationship. In the recently launched BharatMatrimony TV commercial which features Dhoni, the advertisement focuses on women's right in a relationship. The campaign is named as “Find Your Equal”.
The Founder and CEO of Matrimony.com, Murugavel Janakiraman said, “BharatMatrimony is constantly looking to break new ground and change the social perspective about relationships and marriage. We understand and believe that marriages are happier and successful when there is equality in the relationship. The insight came from consumer interactions and through surveys on social media. It is BharatMatrimony’s endeavor to understand changing customer expectations and aspirations and to highlight the same to drive social change.
“Some years from now, we want to have played a significant role in bringing about equality in relationships. We constantly strive to offer services that are relevant to customers’ aspirations and therefore you will see changes in our product that reflect the woman’s right to equality in a relationship.”
Bharat Matrimony roped in Dhoni as its brand ambassador earlier this year in November.
Dhoni also spoke about the commercial. He said, “I believe in the woman’s right to equality in the relationship. I’m happy that BharatMatrimony is taking up this important cause to drive social change. I’m proud to be part of the #FindYourEqual campaign that has the potential to bring about a social change.”