Cricket South Africa launches a new 'seven colored jersey' with New Balance

The jersey is launched under #WornAsOne campaign.

South African players promoting Worn As One campaign | Twitter

Cricket South Africa has come up with a new jersey in association with New Balance. The jersey which was launched recently under #WornAsOne campaign shows the unity in diversity of South Africa.

As per the Press release by CSA, the jersey been created to be worn to show a common bond and purpose between all South Africans.

Speaking about the jersey, South African skipper Faf du Plessis said the jersey is unique and they will try to carry the legacy left by the greats of Proteas from the last generation.

“The individuals which make up our team are all from very different backgrounds, cultures, and upbringings. This is unique in international cricket. We consider this a massive strength and differentiator.  Passion for and commitment to the Proteas is our bond, a bond that has been created through the legacies left by previous generations of Proteas players.  Through different ideas, different approaches, different personalities, all playing under shared values and for a common purpose, our uniquely South African bond is cemented,” said Du Plessis.

“This is also true for our supporters, we are proud to have South Africans from all walks of life behind us every time we take to the field. We hope that this new kit, the most colorful ever, will be a reminder of this strength for the team and a catalyst to bring all South Africans together as one voice of support for the Proteas.

"The Proteas story is full of individuals who contributed to building this bond through the legacies and values they left behind. #WornAsOne is a celebration of these legacies and a reminder of the long journey the team has traveled since independence.  It is also a challenge to the current team and supporters alike to honor this legacy and remember that although we may be different, we’re all playing for a common purpose,” he added.

South Africa also wears the Pink jersey on special occasion. They have Pink Day once in a while in ODIs at their home. The pink kit is sported by South African players to spread awareness about breast cancer.

Clive Eksteen, ODI Proteas number 12 and current CSA Head of Marketing also spoke on the jersey launch. He said, “South Africa, The Proteas, and cricket bring us together, creating unity through a shared passion.  The current team is consistently ranked as one of the top sides in world cricket – this is a result of this team unity, a process which started back in 1992 and continues to this day.  I urge all South Africans to follow the example set by the Proteas, to come together and back the team and to be a part of this generation’s legacy.”

“The shirt’s seven colors not only mirror the seven letters in the word Proteas but also symbolize shared values which have emerged over time and have been contributors to making the team great.  Passion, Resilience, Opportunity, Trust, Excellence, Authenticity and Style.  Our hope is that every time a Protea or fan pulls on this shirt, they will remember these values and give their all for the team,” added Craig Bowen, Country Manager of New Balance South Africa.

 
 

By - 22 Oct, 2018

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