MS Dhoni has signed a huge Rs 15 crore, 3-year brand endorsement deal with German cybersecurity company, WardWiz. He had previously signed a 3-year deal with Pune-based Indigo Paints.
“I am very excited to be associated with WardWiz that has always been displayed as the booster and one-stop shop in complete security for personal computers and mobile systems,” Dhoni said. “I am working closely with them on my ideas too.”
WardWiz provides security to the personal computers and mobiles and they are trying to establish their market in India. Abhijeet Khot, CEO of WardWiz said that Dhoni is the ideal person to endorse the brand as he has the same missionary zeal.
“Our association is the right fit with many common factors and I am sure this alliance will emphasize the factor that the brand is the best choice for our patrons,” Khot said. “We believe we have embarked on a journey and with him on board and we are even more excited about the road that lies ahead.”
Sports management company Aarka Sports swung the deal for Dhoni.