A new smartphone-based coaching app that facilitates the young cricketers to interact with their cricketing idols for advice on how to improve their game was unveiled at Lord's last week.
As per the reports in PTI, Proatar, co-founded by Indian entrepreneur Srikanth Tanguturi and Sri Lankan investor Christy Kulasingam, has designed a revolutionary new sports coaching-cum mentoring platform to help the passionate amateurs learning from the elites of the game.
The app has signed up 20 cricketing experts, including Indian batsman Rohit Sharma and West Indian pace legends Michael Holding and Courtney Walsh.
"I am really excited about sharing some of my cricketing knowledge and journey to inspire young kids on their journey," Rohit quoted as saying by PTI.
The new free-to-download app, initially available via an invitation-only referral code to control numbers, will be launched globally on September 15. It will be available on Android and iOS via Google Play store and the Apple App Store respectively.
"We are delighted to take the covers off our platform at Lord's. The very simple format allows amateurs anywhere in world to have direct access to their heroes. The aim is for this to work complementary to a coach and we look forward to talents being discovered through Proatar over time," Tanguturi said during the unveiling event at Lord's.
The app allows budding cricketers to send in videos of their technique to one of around 30 cricketing greats on Proatar's list.
"Advice can sometimes come in one ear and out of the other, but when you draw on the amateur's video and show the player whether they have their leg straight when they shouldn't that advice is likely to stick," Holding stated.
Report suggests that the average price of the app-based mentoring session is around USD 150 for a video consultation. Elites are priced at different levels, ranging from USD 100 to 400 per transaction.
"This sounds like a big number, and it is a premium product, but when we consider how much it would cost to have a single one-on-one session with an elite, assuming first you have access to them, and the value they can add, we believe this is a good investment in an amateur's game," the Sri Lankan investor said.
Each paid video consultation is returned within two weeks by the elite experts chosen by the amateur. Technical skills as well as non-technical query videos, for example on captaincy, nutrition, strength and conditioning, and the mental side of the game, can also be sent to a selected expert.
"The app philosophy takes the inspiration aspect seriously, adding gifting options for those who want to give a great moment and memory to passionate cricketers around them, and for corporations to provide consultations to deserving or under-privileged amateurs via gift certificate donations," the Indian entrepreneur quoted.
(With PTI inputs)