Indian cricketer MS Dhoni has been roped as the partner-evangelist of Sound Logic. The company was seeking someone who has a better influence in the Indian market.
Dhoni, presenting on the occasion, said that he is excited to be part of Sound Logic's journey. “Music drives me to do more on and off the field and there is no better fit than SoundLogic’s range of audio products. Right from the first meeting with Sagar and team, I realized that this is a group of young professionals with a clear and ambitious roadmap. I am excited to be part of their journey and I am sure consumers will also be as enthusiastic about the products as we are,” Dhoni said.
The CEO of Sound Logic Sagar Gwallani is happy with the new partnership. He said Dhoni represents the youth of India. “Mahi is the epitome of leadership and self-belief. He is driven by passion and continues to inspire millions. Like SoundLogic, Dhoni represents the new age of Indians – confident, cool and savvy. We look forward to working with him to develop innovative and engaging collaborations with consumers," he said.
According to Vikas Mehta, CEO, PointNine Lintas, “Mahi coming on board is of great significance for SoundLogic. We now have a confluence of best-in-class products and a perfectly apt persona. The fact that this isn’t yet another brand ambassador deal but a deeper partnership; makes it a great runway for real innovations as we take SoundLogic’s products to market.”
Recently, Sumadhura Group had appointed MS Dhoni as its first brand ambassador to represent the brand in all their national campaigns, in a multi-year engagement.