Chennai Super Kings won the IPL 2018 after being absent for two years due to suspension and this helped IPL 11 season reach new heights of popularity. Twitter is one of the best platforms for the instant boost of popularity.
Fans engaged on Twitter heavily during the IPL and sent 18.8 million tweets in 2018, a 100% increase in tweets from last season in 2017. The IPL 2017 finals were also was the most tweeted finals of all time, recording over 1 million tweets.
“This was by far the most talked about IPL on Twitter ever. The excitement was palpable right from the moment Kedhar Jadhav won the first match for the Chennai Super Kings with a boundary at the Wankhede stadium in Mumbai and Ambati Rayudu did an encore to win the final. Fans had fun with Indian language emojis for the teams, had access to 170 LIVE episodes of#CricbuzzLIVE on Twitter, and enjoyed a direct connection to commentators with personal video replies via #SelectDugout,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.
The press release revealed some brilliant insights into the engagement on Twitter during the IPL 2018.
MS Dhoni-led CSK’s hashtag #whistlepodu was the most popular emoji on the Twitter.
Chennai Super Kings (@ChennaiIPL) was also the most popular and mentioned IPL team on Twitter.