Former Indian captain MS Dhoni has been roped as the brand ambassador of the online pharmacy store Netmeds.com. Netmeds CEO Pradeep Dadha is confident that Dhoni will help them stay ahead in the market.
Pradeep is aware of the competition in the market and hence, thinks Dhoni is suitable as their brand ambassador. "He rose from humble beginnings and fought against very tough odds, but through hard work and belief in himself, he rose to a position of prominence and became a name whose aura resonates through every household in India. At Netmeds, we believe we have embarked on just such a journey, and with him on board, we're even more excited about the road that lies ahead.
"When you're out to beat a tough competitor, Dhoni is the leader you want on your team. Chronic disease is a tough competitor, and we want people to know that we intend to be the team member that helps them win the fight. And he embodies all the core values upon which we have built Netmeds. He's someone you can really count on. He is a strong and experienced leader and he exemplifies a healthy lifestyle. He also puts 'family first'," he said.
Dhoni also spoke about the company after being appointed as ambassador. He spoke about the importance of the availability of medicine at a cheap cost.
"Making important medicine more available and affordable is a great thing for the country, and Netmeds is one the mainstays in the space. They have a long legacy in the pharma business and they are making it easier for people to stay healthy," Dhoni said in a statement.
(With IANS Input)