Will Virat Kohli quit as brand ambassador of PNB after the fraud?

Virat Kohli was made the brand ambassador of Punjab National Bank in 2016.

Virat Kohli has been associated with PNB since 2016

The Punjab National Bank fraud case has been in the headlines since Nirav Modi duped the national bank to the tune of Rs 114 billion.

The heat of the fraud has reached Virat Kohli as well. 29-year-old Virat Kohli signed up as PNB brand ambassador in year 2016 and has appeared in many advertisements and campaigns since then. It is believed that PNB picked Virat Kohli as their brand ambassador to boost their image which was been maligned thanks to many bad loans in the past.

Now many people have raised the question whether Virat Kohli will continue to be associated with the bank, which is the centre of one of the biggest banking scams in the country’s history.

As per the report of Spotboye, a source close to Virat told them, “For a few days now, Punjab National Bank’s scam has grabbed headlines and it’s obvious that Virat who is the face of the brand feels that he should walk away from them.

Like any other celebrity, even Virat would not like to be a face of the brand which has been in negative light. Even MS Dhoni who was the brand ambassador of the high profile Amrapali Group, snapped his ties after the brand was accused of delays in construction projects and several other complaints,” the source told Spotboye.

The big question, however, is whether endorsers are accountable for the frauds, failures and controversies of the brands they endorse and vice-versa.


By Jatin Sharma - 20 Feb, 2018

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