According to a recent research by a valuation adviser, there are reports that Virat Kohli has overtaken the Badshah of Bollywood Shahrukh Khan as the most valuable celebrity brand in India. Virat Kohli and Anushka Sharma recently got married in Italy and will host their reception in Delhi today. His recent marriage perhaps had helped him gain the lead over the Bollywood superstar, who wished the couple with all the heart and love post their marriage.
In the 2017 report titled 'Rise of the Millennials: India's Most Valuable Celebrity Brands', Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).
"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Varun Gupta, Duff & Phelps Managing Director and Region Leader - India, Japan and Southeast Asia, said in a statement.
"In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year," Gupta added.
Aviral Jain, Duff & Phelps Director, said: "While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15."
The recent research also prompted out numbers related to brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise.
With Virat Kohli and Anushka Sharma spending some quality time off the field, this news will certainly make Virat Kohli feel like a “king”. Kohli post the Sri Lanka series will be back to leading India in a challenging overseas tour against South Africa starting from January 5.
India Test Squad for South Africa Tour:
Virat Kohli(c), Murali Vijay, Shikhar Dhawan, Lokesh Rahul, Cheteshwar Pujara, Ajinkya Rahane, Rohit Sharma, Hardik Pandya, Wriddhiman Saha, Ravichandran Ashwin, Ravindra Jadeja, Bhuvneshwar Kumar, Mohammed Shami, Ishant Sharma, Umesh Yadav, Parthiv Patel, Jasprit Bumrah
Jan 05 - Jan 09, 1st Test – Newlands, Cape Town
Jan 13 - Jan 17, 2nd Test – SuperSport Park, Centurion
Jan 24 - Jan 28, 3rd Test – New Wanderers Stadium, Johannesburg
Feb 01, 1st ODI – Kingsmead, Durban
Feb 04, 2nd ODI – SuperSport Park, Centurion
Feb 07, 3rd ODI – Newlands, Cape Town
Feb 10, 4th ODI – New Wanderers Stadium, Johannesburg
Feb 13, 5th ODI – St George's Park, Port Elizabeth
Feb 16, 6th ODI – SuperSport Park, Centurion
Feb 18, 1st T20I – New Wanderers Stadium, Johannesburg
Feb 21, 2nd T20I – SuperSport Park, Centurion
Feb 24, 3rd T20I – Newlands, Cape Town