Social media platform Snapchat is associated with IPL teams Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and Rajasthan Royals. These teams have announced a partnership with the app and will be posting updates there.
Snapchat has a good number of users from India and they are looking this opportunity to grow their market.
Snapchat has released new creative tools for fans to support their teams and join the fun. Fans can create custom Stickers, Filters and Lenses in order to support their team.
“We love finding new ways to make Snapchat a great place for fans. We are so excited for Snapchatters to be able to catch behind the scenes action by their favorite players, cheer their teams and share in the IPL 2018 frenzy with their friends and family!”, Ben Schwerin, Snapchat’s vice president of partnerships said in a press statement.
There are special filters for IPL fans on the platform. For IPL 2018, these filters will transform a user into a helmeted player with a cricket bat at the front. The team anthem will play in the background when a user applies a Lens to their story. In order to try out the cool filters from each particular team, a user can just scan the team’s Snapcode as shared in the image below.
A user can scan the Snapchat by taking a picture of the Snapcode on their phone first. Then the user should open Snapchat, go to settings symbol in their profile and tap on Snapcodes. In Snapcodes section, there is an option for Scan from Camera Roll. Choose the image of the Snapcode and Snapchat will scan the app.
For Snapchat, this is their first partnership with a sporting event in India. Snaps created by these official team accounts will be featured in the Discover section of Snapchat and will provide glimpses of the action from behind the scenes.