Indian Premier League (IPL) team –Chennai Super Kings (CSK) on Monday launched its mobile application ahead of their comeback in the eleventh edition of the T20 tournament. With this move, CSK wants to bring the fans and the team together on the digital platform.
All-rounder Ravindra Jadeja inaugurated the App –a one-stop destination for everything to do with the franchise, in the presence of the CSK CEO K S Viswanathan.
The app, which is developed by Tekplay Systems, has a wide range of features such as news, views, match analysis, fan zone, competitions and games, CSK TV. It will also offer its users to book match tickets and official merchandise through the app.
As per chennaisuperkings.com, Viswanathan said, “To give back to the fans CSK has been exploring ways and means of bringing fans closer to the team, be it via the official merchandise or tickets or being able to follow their Lions. For this, we tied up with our official technology partner Tekplay Systems, who developed the predictive analytical engine for the IPL auctions, which helped us pick a balanced squad.”
Meanwhile, Tekplay Systems Chief Technology Officer Vijay Karthik said, “Sports organizations constantly look at ways and means to improve their fan engagement. Digitization and analytics play a very important role in today’s sports organizations.”
The 11 the edition of the IPL2018 kicks off on 7 April with CSK taking on defending champions Mumbai Indians at Wankhede Stadium.
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