Indian Premier League (IPL) franchise –Royal Challengers Bangalore (RCB) led by Virat Kohli will don green jerseys as a part of 'Go Green' initiative in their home IPL match against Rajasthan Royals (RR) on April 15.
This 'Go Green' initiative is organized every season of the IPL where Kohli gives a small plant to the rival captain and the names of the players on the jerseys are replaced by their Twitter handles.
The organizers revealed the date of their 'Go Green' initiative during RCB's tie-up announcement with Nuvoco Vistas Corp Ltd, who are now the principal partners of the team and will occupy the solus position in the back of the jersey with their brand Duraguard Cement for the IPL 2018.
Meanwhile, RCB has launched its new jersey for the upcoming 11th edition of the IPL on Tuesday (13 March) in Kolkata. RCB begins their IPL 2018 campaign against Kolkata Knight Riders (KKR) at the Eden Gardens on April 8.
As per PTI, Chief of sales marketing and innovation – Madhumita Basu told reporters during RCB's jersey unveiling, “We also support the green initiative and this year the match will be on April 15. We salute RCB's sustainability approach of playing one game each season with a green jersey made of recycled plastic. Incidentally, Duraguard Cement is also available in Green bags.”
She signed off by saying, “We are proud and delighted to be associated as principal partner with a dynamic and unique team like RCB. Their style of play is quite innovative and the squad is dynamic and charismatic with players like AB de Villiers, Yuzvendra Chahal, Umesh Yadav; not to mention skipper Virat Kohli.”
